Common US Tropes That Won’t Work For a Russian Audience

Operative writing (think calls to action) is full of metaphors and imagery meant to spur the audience into action. Authors writing for a US audience will naturally use tropes familiar to people in the US. However, this may become problematic if the product ends up being translated and used somewhere else. I would like toContinue reading “Common US Tropes That Won’t Work For a Russian Audience”